I’m a Little Tired of Seeing the Same Outfit
Some brands to know if you’re craving variety this spring
I hesitated before writing this because part of me wants to gatekeep forever.
But another part of me is just… tired.
Tired of seeing the same scarf.
The same suede jacket.
The same baggy jeans being called a “classy outfit.”
This is not about trends.
This is not about judging anyone’s clothes.
This is about wanting to see different things again.
So here are a few brands I keep coming back to when I want my outfits to feel intentional, personal, and worn — not copied.
A small scene from real life
I saw a woman in the 6th arrondissement the other day.
Messy hair.
A white shirt.
Beige trousers.
Black loafers.
And a black biker jacket that very clearly wasn’t Zara.
It reminded me instantly of Laurence Bras — understated, sharp, quietly confident. You could tell it was an investment piece. Not loud, not trying, just right.
She looked so good I regret not stopping her or taking a picture.
That’s the feeling I miss.
When you see someone and think: oh, she knows herself.
That’s the real deal.
Brands worth knowing (and stalking especially during sales)
Not trends. Just names to keep in your back pocket.
Easy but elevated:
La Ligne NYC – effortless, polished, easy to live in
Kule – stripes, knits, personality without noise (love love)
Filippa K – clean silhouettes that actually last
Marie Marot
Rubirosas
Soft, feminine, not boring
Rabens Saloner – texture, color, relaxed elegance
Mes Demoiselles – romantic without being costume-y
Laurence Bras – tailoring with soulWishlist, but worth knowing
Alexandra Van Golovanoff – jeans and cashmere perfection
Minimal, sunny, investment energy:
St. Agni – modern, warm minimalism
Lisa Yang – beautiful knits that feel grown
Extreme Cashmere – expensive but forever
Quiet essentials that actually work
Petit Bateau – white t-shirts (Camille Rowe was right, I only buy them here now)
American Vintage – good basics, easy colors
The White Company – underrated trousers, truly
“But these brands are expensive”
Yes.
And also… not necessarily.
Most of these brands are all over Vestiaire and Vinted right now, often at prices close to Zara or Massimo. Especially basics. Especially knitwear.
So the real question becomes:
are we lazy?
We get bored of our clothes.
We feel frustrated opening our wardrobes.
We want our outfits to change all the time.
But instead of questioning fit, color, or quality, we just buy another version of the same thing.
It’s not about having more clothes.
It’s about having better ones.
What I actually wish for
I want to see people:
question which colors truly suit them
find one brand that feels theirs
scroll Instagram for inspiration, not instructions
And if you love your Massimo jacket, your Kujten scarf, your baggy jeans — honestly, that’s totally fine. This isn’t a manifesto.
This is just more information.
More options.
More curiosity.
You can even start by following these brands on Instagram. See what you’re drawn to. Then maybe find similar pieces in small boutique shops. It’s about effort, not money.
Final thought
Style doesn’t come from having the “right” pieces.
It comes from putting in a little effort to not look like everyone else — even when the outfit is simple.
Anyway.
That’s my opinion.
Here are the brands.
Do what you want with it:-)
